We take your privacy seriously, and we want you to know how we collect, use, share and protect your information. This Privacy Policy tells you:

  • What information we collect
  • How we use that information
  • How we may share that information
  • How we protect your information
  • Your choices regarding your personal information

This Policy applies to Bella-USA.com and Bella Corporation. We may post additional information if more details are needed to explain our privacy practices.


Information We Collect

Information You Give Us
We receive and may store any information you enter on our websites or give to us in our stores. For example, we collect information from you when you place an order, create an account, call us with a question, create a Wish List, write a review, or use any of our services.

The information we collect from you includes things like:

  • Your name
  • Your mailing address
  • Your e-mail address
  • Your phone number
  • Your credit card number and other payment information

It may also include information you give us about other people, such as the name and address of a gift recipient.


Automatic Information
Like many other websites, we also collect information through cookies and other automated means. Cookies are commonly used by websites to save data on your computer. The information we collect from cookies may include your IP address, browser and device characteristics, referring URLs, and a record of your interactions with our websites. We use cookies to create a more personalized shopping experience on our websites.


Public Forums
Our Web site may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.


How We Use the Information We Collect

We use the information we collect for things like:
  • Fulfilling orders and requests for products, services or information
  • Processing returns, exchanges and layaway requests
  • Tracking and confirming online orders
  • Delivering or installing products
  • Marketing and advertising products and services
  • Conducting research and analysis
  • Establishing and managing your accounts with us
  • Communicating things like special events, sweepstakes, promotions and surveys
  • Identifying you on our websites and tailoring advertisements and offers to you (both on our websites and on other websites) based on your interactions with us in our stores and online
  • Facilitating interactions with Bella Corporation and others, such as enabling you to email a link to a friend
  • Operating, evaluating and improving our business

Data Retention
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

How We Share the Information We Collect

Bella Corporation does not sell, rent or trade your personal information to third parties.

GBC Industries, Inc. is the parent company of the Bella Corporation Companies ("Bella Corporation"), and as such, if you provide information to any of the businesses, stores or Web sites owned or operated by Bella Corporation, this information may be combined or shared among current or future Bella Corporation Co., Inc. entities, including affiliates and subsidiaries.


We may share your information with third parties to perform services on our behalf such as:

  • Fulfilling orders
  • Delivering packages
  • Sending Bella Corporation marketing communications
  • Fulfilling subscription services
  • Conducting research and analysis
  • Processing credit card payments
  • Providing chat functions

Sometimes we may be required to share personal information in response to a regulation, court order or subpoena. We may also share information when we believe it's necessary to comply with the law. We also may share information to respond to a government request or when we believe disclosure is necessary or appropriate to protect the rights, property or safety of Bella Corporation, our customers, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity.


We may also share personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.


How We Protect the Information We Collect

Whether you are shopping online, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. Bella Corporation cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.


We use a variety of information security measures to protect your online transactions with us. The Bella Corporation Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our Web site such as ordering information including your name, address and credit card number. Information you provide to us via our in-store kiosk does not traverse the public Internet.


Your Choices Regarding the Information We Collect
You may choose to:

  • Stop receiving marketing or promotional e-mails, direct mail, phone and mobile marketing communications
  • Update and correct your personal information
  • Cancel your account or request that we no longer use your information to provide you services
  • Request removal of your personal information from our blog or community forum

To do any of these, let us know by one of these methods:

  • Follow the directions in a marketing e-mail or direct mail or mobile communication that you receive from us.
  • Call 1-818-563-9500 with your request and current contact information.
  • Send an e-mail with your request and current contact information to us via our Contact Us page.
  • Send a letter with your request and current contact information to:

Bella Corporation
Attn: Customer Care/Privacy
126 E Alameda Ave STE 101
Burbank, CA 91502-2003


Interest-Based Advertising
We may use third-party advertising companies to display ads when you visit our websites or other sites on the Internet. These companies may collect information about your visits to this and other websites. We may also share personal information with these companies. In either case, the purpose is to provide ads about products and services that may be of interest to you.

To learn more about interest-based advertising and your privacy, including how to opt out of such advertising, visit our partner websites.


Protecting Children's Privacy
We are committed to protecting children's privacy on the Internet and we do not knowingly collect personal information from children under the age of 13.


Links to Other Websites
Our websites link to other websites, many of which have their own privacy policies. Be sure to review the privacy policy on the site you're visiting.


Privacy Policy Updates
We may need to update our Privacy Policy as Bella Corporation and our customers grow and evolve. If we make significant changes to the Privacy Policy, we'll post a prominent message on our website(s).


Have Questions?
If you have any questions about our Privacy Policy, we'll do our best to answer them. Please use the Contact Us form or call us at 1-818-563-9500