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BURBANK, CA, July 22nd,
2003 – Bella Corporation, a leading supplier of video
solutions today announced the immediate availability
of its new series of keyboards with integrated
editing technology for the growing consumer
market and professional editors. The keyboards
are priced from $99.95 to $169.95 (US), and
will be sold through Bella’s current dealer
network, major computer retailers and directly
on Bella’s Web site,
www.Bella-USA.com.
“The response to our first-of-a-kind keyboards has been overwhelming,” stated
Gard B. Cookson, President and CEO of Bella
Corporation. “By integrating the jog/shuttle
controller in the keyboard, we have answered
a definite need of the professional editor as
well as making editing faster and easier for
the home video enthusiast.”
Two levels of keyboards are offered with Bella’s
integrated editing technology: The DV Keyboard
Series for the consumer, and the Professional
Series EZ Keyboard for the power user.
The DV Keyboard
With the advent of the consumer market for video
editing, Bella introduced the DV Keyboard.
Based on the same technology that professional
editors use, the DV Keyboard has a built-in
jog/shuttle controller and programmable Specialty
Keys. Now home users can have the same control
that the pros have over their timelines and
video clips.
Includes High-Quality Sticker
Sets for Popular Applications
A high-quality sticker set is included to
help the user navigate popular editing applications
more quickly and efficiently: the
Macintosh DV Keyboard includes a sticker
set for Apple Computer’s recently introduced
Final Cut Express, while the Windows DV
Keyboard includes a sticker set for Pinnacle’s
Studio and Sonic Foundry’s VideoFactory.
Additional sticker sets will be available
for purchase for other popular applications.
The keyboard also comes with easily installed
software that includes presets for the most
popular applications, with additional presets
available for download. For added
convenience there are Web, email and multimedia
keys.
Designed for the Home User
Addressing the concerns of home users, the
DV Keyboards can also be used as standard
keyboards to work with applications such
as Microsoft, Word, Excel, and Internet
Explorer and is priced at $99.95.
Professional Series EZ Keyboard
The Professional Series is designed for the
professional editor and delivers exceptional
features, speed and flexibility. Color
and icon-coded keycaps are standard and, for
the first time, a jog/shuttle controller has
been built into the keyboard. With the
integrated jog/shuttle wheel, the user can have
precise frame-by-frame control over timelines,
video and audio clips. The easily installed
software includes presets for most popular applications,
with additional presets that can be downloaded
for free from Bella’s Web site. Just above the
jog/shuttle controller are two Specialty Keys,
which can be programmed with either direct or
combination keystrokes, with editors expected
to use the keys for Mark In and Mark Out or
similar functions. The convenience of Web, email,
and multimedia keys are also included.
The Professional Series keyboard is available
for both Macintosh and Windows versions of leading
video editing applications including Apple Final
Cut Pro, Avid Xpress DV and Adobe Premiere and
is priced at $169.95.
Winner of the Pick Hit Award
Bella’s keyboards recently won the prestigious
Pick Hit Award given by Broadcast Engineering
at NAB 2003 (National Association of Broadcasters).
The Pick Hit Award sets the trend for excellence
in broadcasting and the winner is chosen each
year by a panel of industry experts from products
on exhibit at NAB, the world’s largest electronic
media show.
About Bella Corporation
Bella Corporation was established to focus on
designing and producing innovative products,
Bella’s first product to market was the highly
successful EZ Keyboard series of editing keyboards.
The company is headquartered in Burbank, California.
For more information about Bella Corporation,
please visit
www.Bella-USA.com.
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