Burbank, CA, June 20, 2008 – Bella Corporation, a leading supplier of video solutions, has announced the immediate availability of their exclusive Avid Media Composer Advantage Series keyboards. In addition, new upgrade kits for their Avid Xpress series keyboards have also been announced.

NEW ADVANTAGE SERIES 2.0 KEYBOARD

To coincide with the release of Avid Media Composer 3.0, Bella has announced an expansion to its highly economic Advantage Series keyboard. The new model number 7203 Advantage Series for Media Composer comes with color and icon-coded keycaps, two USB 2.0 ports, pre-programmed multimedia keys for many common applications, and the unique Hybrid technology making it fully compatible with both the Mac and PC versions of Media Composer software. The Media Composer edition, as well as all other Advantage Series 2.0 keyboards, have a MSRP of $69.95 .

NEW UPGRADE KITS FROM XPRESS TO MEDIA COMPOSER

Bella is now shipping their new upgrade kits for both the 5200 Professional Series and 7200 Advantage Series keyboards. These new keycap sets will transform any previous Avid Xpress model keyboard into a fully functional Avid Media Composer keyboard and list for only $19.95. For current Avid Xpress users thinking of upgrading to Media Composer anytime soon, there's no need to purchase a whole new keyboard, simply order the upgrade kit and they're ready to go!

Bella has further stated that all existing inventory of Avid Xpress model 5200 keyboards now ship with the Media Composer upgrade kits free of charge (while supplies last).

SPECIAL SUMMER DISCOUNTS

In celebration of the official start of summer, Bella has reduced the price on all Professional Series keyboards by $20.00, including those for Adobe Premier Pro, Final Cut Pro, Avid Media Composer, Liquid Edition and Sony Vegas. The sales starts June 20 and will continue through August 28.

The Professional Series 3.0 is the only keyboard with a built-in jog/shuttle controller on the market, giving you the ultimate control over your audio and video clips. With programmable Specialty and Multimedia Keys also being implemented into every Pro Series, your hands will never have to leave the keyboard. Combine the color coded-keycaps, the programmable multimedia keys, the jog/shuttle controller and the ever handy NeoLite, the Pro Series is the ultimate editing device.

About Bella Corporation
Bella Corporation is focused on designing and producing innovative products for the consumer and broadcast video markets. The company is headquartered in Burbank, California. For more information about Bella Corporation, please visit www.Bella-USA.com.