Bella Corporation Announces Premiere Pro Upgrade Kits & Keyboards

Burbank, CA, January 28, 2004 – Bella Corporation, a leading supplier of video solutions, has announced the immediate availability of their exclusive Premiere Pro Upgrade kit for their Adobe Premiere keyboards. These specially designed kits contain both new keycaps as well as a Bella Custom Keyboard Layout offering the following advantages:

• Over 40% more direct keystrokes than the default layout, offering significant added functionality.
• With the Bella Custom Keyboard Layout, most direct keystrokes that editors have used in earlier versions of Premiere (5.x and 6.x) have been maintained, providing editors with immediate familiarity while editing in Premiere Pro.

Offered Free to Most Users
The Premiere Pro Upgrade kits are available immediately and are being offered free to all customers that purchased Premiere keyboards on or after September 1^st, 2003. Customers that purchased prior to that time may purchase the kits for a nominal fee. Visit www.Bella-USA.com for more information.

Kit Included With All New Keyboards
Additionally, each new Premiere keyboard - either Classic Series or the award-winning Professional Series with build-in jog/shuttle controller - now ships with the Premiere Pro Upgrade kit included at no extra charge.

About Bella Corporation
Bella Corporation was established to focus on designing and producing innovative products, Bella’s first product to market was the highly successful EZ Keyboard series of editing keyboards and now includes the award-winning DV Keyboard and Professional Series keyboards, the only keyboards with a built-in jog/shuttle controller. The company is headquartered in Burbank, California. For more information about Bella Corporation, please visit www.Bella-USA.com.

###